Baywatch may have officially gone off the air years ago, but former star Pamela Anderson’s popularity seems undiminished. Now one company is seeking to capitalize on that popularity by producing a new cosmetics range according to published reports.

Prime Enterprises, a company based in Miami Lakes is behind the new venture, and expects to roll out the range by the end of October. Fans of the actress and former Playboy model can expect body wash, lotion and perfume, with other products to be released later on. Anderson’s collaboration with Prime Enterprises will run for five years.

Anderson has remained in the public eye since the end of Baywatch’s successful run. Her most recent film appearance was in the spoof Superhero Movie in 2008.