He may be on fire on the tennis court, but the reception to Roger Federer’s grooming line has been a cool one. Online reports indicate that after six years of trying to get the RF brand off the ground, it has been discontinued. The tennis pro’s range included deodorant, shower gel, aftershave and a fragrance.

The most recent reports state that the company has been put into liquidation. The downfall of RF Cosmetics is not expected to hurt Federer’s fortunes too much. He still has endorsement deals with Gillette, Mercedes Benz and Swiss watchmaker Rolex.