In news that must surely fall into the ‘why not’ category, it has been reported online that the Kardashian family is set to unleash a skincare line. “Me and my girls are working on our on skincare line that should be out in the spring,” Mother Kris Jenner was quoted as saying to Hollyscoop.

This is not family’s only foray into the beauty business. Arguably the most popular Kardashian sister Kim is looking forward to the launch of her celebrity fragrance in February 2010. Fans of Keeping Up with the Kardashians will be able to get their hands on the family’s beauty secrets when the products are finally released. No name has yet been provided for the upcoming line.