Helping women all over the world look their best is one thing, but L’Oreal’s next big job might be a challenge. The beauty giant was recently named a Friend of The Walk of Fame by the Hollywood Chamber of Commerce. They will be involved in giving the famous landmark a touchup in preparation for its 50th anniversary based on reports on the Internet.

A spokesperson for the Walk of Fame was quoted as saying, “As a Friend of the Walk of Fame, L`Oreal Paris will help fund the Walk’s renovation and restoration… We are grateful for their contribution.” The Hollywood Walk of Fame is a sidewalk that runs along Hollywood Boulevard and Vine Street. It honors movie characters and celebrities involved in the entertainment industry.