Pop punk princess Avril Lavigne’s recently released new fragrance will be the subject of a unique promotion by MTV Australia. According to online reports MTV has partnered with Lavigne for a rock star themed promotion. Participants will have to go to her website and create a rocking avatar to earn points.

One lucky person will get the chance to experience the rock star life firsthand. Specially created games will also give visitors the chance to win prizes such Lavigne CDs and iPods. Lavigne’s Black Star fragrance was created by Procter & Gamble Prestige Products. Forecasts for sales of the scent have been optimistic, with figures projected to be as much as $50 million.